2006 Training
"How to get over £1 Million worth of publicity when you have a zero advertising budget”
"How to totally exploit YOUR business through Licensing or Franchising"
"How to get over £1 Million worth of publicity when you have a zero advertising budget”
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Just imagine if your company was featured in the Wall Street Journal or in the Times? How would that increase your sales?
Just imagine raising your company profile and credibility to a level of national and even international brand awareness? Would that impact on your business in a positive way?
Just imagine getting your company on national TV? What could that do for your company sales? Have you ever dared to dream it?
It is just a dream for most companies, because most companies don’t have mega advertising budgets. But it doesn’t have to be a dream – you just have to be brave and strong – and open to a few ‘jaw dropping’ ideas. Would you like to hear the insider knowledge from someone who has actually achieved that level of success for her own business?
If you own your business and want it to grow, you need the strategies, to share the experiences & find out the secrets to the success of how Tina Jesson achieved SO much publicity for her business when she had a zero advertising budget, and how even now she can afford an advertising budget, she chooses not to have one.
By the end of just one day, you’ll have developed your most POWERFUL press release EVER!
- How ‘thinking BIG’ about business from day one led Home Stagers® to be industry leaders
- How building a brand from nothing took planning AND courage
- How learning to write really helped
- What strategies worked as the foundations to the business
- How building a reputation of being a leading expert has grown the business
- Finally…..learn my BIGGEST secret of all!
"How to totally exploit YOUR business through Licensing or Franchising"
I promise to cover:
- How to totally exploit YOUR business to get YOU to the next level
- Licensing vs Franchising - what IS the difference?
- IPR - what it is and how to protect it?
- Copyright & trademarks - an overview
- Financial Support - what do the banks offer?
- Defining your offer - what ARE people buying in to?
- Business support & your on-going costs - think this through BEFORE you start
- Training and operations manual - where DO you start?
- Royalties, license fees & revenue share - how to make it viable
- Branding - how to build the value & raise the profile
- Legals - contracts, pitfalls & how to avoid them
- Problems & issues of every license & franchise - I'll even share some of my own
So if you are thinking of licensing or franchising your existing business or have a really good idea for a new business, this seminar is for you. It will save you months of research finding answers to these questions AND you get the added value of experience only gained from someone who has been there and learnt the hard way
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